Dymatize

Digital Ad Campaigns, Video Script Writing & Storyboarding

Digital Ad Campaign

Brief: Convert younger customers to use Dymatize as their fitness supplement company of choice.

Insight: Younger people value inclusivity and abstract benefits over aggressive marketing and numbers.

Idea: To better speak to a modern supplement consumer, I focused on flavor and satisfaction, as well as an inclusive 'for everyone' approach in the following campaigns.

Michael Chandler All9 Amino Commercial

Brief: Create a video in partnership with the All9 Amino global product launch.

Insight: Protein powder is top of mind when it comes to bodybuilding and gaining muscle.

Idea: We wanted to utilize an athlete who takes part in alternative training when compared to bodybuilding. Showing UFC fighter Michael Chandler’s rigorous regimen, plus a bit of his emotional backstory, we looked to position All9 Amino as a complete product that supports a variety of athletes.

PREW.O. Product Launch

Brief: Raise awareness of Dymatize’s offerings in new marketplaces.

Insight: It can feel like you're working out every day with little to no progress.

Idea: Short, bold headlines sell in the idea that customers get more out of their hard work and could see better results.

ISO100 Bar Product Launch

Brief: Raise awareness of Dymatize’s offerings in new marketplaces.

Insight: Those new to fitness and supplements can get overwhelmed with the incredible amount of science and information surrounding Dymatize products.

Idea: Short, quippy headlines sell the perceived benefits of our top product offerings, while showing simple, fun product shots to imprint our brand and packaging in consumers’ minds.